What Does Filter Bubble Mean?
A filter bubble is the intellectual isolation that can occur when websites make use of algorithms to selectively assume the information a user would want to see, and then give information to the user according to this assumption. Websites make these assumptions based on the information related to the user, such as former click behavior, browsing history, search history and location. For that reason, the websites are more likely to present only information that will abide by the user’s past activity. A filter bubble, therefore, can cause users to get significantly less contact with contradicting viewpoints, causing the user to become intellectually isolated.
Techopedia Explains Filter Bubble
The term filter bubble was coined by internet activist Eli Pariser in his book, “The Filter Bubble: What the Internet Is Hiding from You” (2011).
