What Does Coalition Loyalty Program Mean?
A coalition loyalty program is a loyalty program operated by more than one business. Coalition loyalty programs can be useful for smaller businesses that need to band together, or for certain types of purposes related to mergers and acquisitions, or anywhere that two brands stand to benefit from sharing loyal customer audiences.
Techopedia Explains Coalition Loyalty Program
Coalition loyalty programs often work in similar ways. There is a collaborative approach to things like coupons and discounts, with cross-promotion across brands. Funding requirements may be split by the involved companies. These companies can also share customer data and other business intelligence throughout the enterprise partnership.
