What Does View-Based Conversions Mean?

  • A web surfer views a display banner advertised using Google display network, but does not click it.
  • Then, the surfer goes to the advertiser’s website and performs the desired action, i.e., conversion (for example, buying the product displayed in the banner). The conversion may happen immediately or within a specific time period.

Techopedia Explains View-Based Conversions

  • Identify the ideal sites or locations for their campaign to optimize the overall conversion rate.
  • Utilize the reporting data to identify which websites work effectively to run display-oriented, placement-targeted campaigns.
  • Maximize the campaign performance based on the response of the users to the display ads even if they do not click the ad.