What Does Behavioral Analytics Mean?
Behavioral analytics are a subset of business analytics which focus on finding out how and why people behave the way they do when using eCommerce platforms, social media sites, online games, and any other web application.
Techopedia Explains Behavioral Analytics
Behavioral analytics are a holistic and human view of data which connects individual disparate data points in order to tell a story of how, what and why a particular event happened.
