EA is optimistic about the future of virtual reality, but remains cautious during the technology’s early years on the market, the publisher’s chief financial officer Blake Jorgensen has said during the UBS Global Technology Conference.
“There’s some challenges still and I think the biggest challenge is just the size of the market. We don’t make games anymore for the Wii or the Wii U because the market is not big enough, the PS Vita – the Sony product – we don’t make games for that anymore because the market is too small, so it’s all about the size of the market,” said Jorgensen.
“As one of the largest software producers we have all of the manufacturers of equipment coming to us to try to sell us on their equipment and giving us development kits to try to build software for it. So we’ll build software for various ones but we’ll really wait and see how big the market is going to be.”
Jorgensen says VR in the short term could struggle to find a strong gaming audience, but “longer term, five plus years away, I think there’s certainly a market there and it will be another exciting way to enjoy gaming”.
Oculus Rift and PlayStation VR are both scheduled to launch in 2016, and will for many be their first experience of virtual reality.
Source: Games Industry
