Thq Head Questions Value Of Tv Advertising
As the reach of the internet grows, the importance of television is challenged. Video games are among many forms of entertainment that advertise via television commercials. However, Danny Bilson, Head of Core Games at THQ, wonders how important television is and how other forms of advertising could be a better use of the marketing budget. One of the “way more exciting” options he wants to explore is advertising on gaming consoles....